Deciem launched The Ordinary in August 2013 with an impressive 27-product lineup, including several formulas that remain bestsellers nearly a decade later: Hyaluronic Acid 2% + B5 for skin-plumping, multi-depth hydration; Glycolic Acid 7% Exfoliating Toner for smoothing and brightening; Niacinamide 10% + Zinc 1% for oil-balancing and refining the look of pores; and Azelaic Acid Suspension 10% for clarifying and evening tone.
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